Lifestyle, Contemporary & Luxe membership tier validity is 2 years.

Deluxe membership tier validity is 3 years.

E-member will not have any expiry date.

You can check your member expiry date on My Reward tab at the members portal. You can also check your member expiry date from the monthly statement we sent via email on the 5^th of every month. Otherwise, you can check with our store staff during your visit.

You need to spend up to the renewal qualifier defined in the program within your membership validity period to renew your membership.

Renewal will not take effect immediately on the date you meet the condition, however it will be effective during your the membership expiry date.

Renewal qualifier for each tier:
Lifestyle – RM 1,200
Contemporary – RM 6,000
Luxe – RM 36,000
Deluxe – RM 100,000

If you meet the renewal requirement, your current membership will be retained and the expiry date will be extended to additional 2 more years.

If you fail to meet the requirement, your membership status will drop to the a lower tier. For example if you're from Luxe tier, your membership will be dropped to Contemporary.

* Please also view the next FAQ to understand your points information on expiry

Your points will be carried over for another 3 months starting from your membership expiry date. These points will be expired after 3 months.

You can use Blue Points and convert it to cash on your purchase when you shop in all Bluebell Privilege Program participated brands (except online stores).

For redemption, 50 Blue Points is equivalent to RM 1.

You'll be collecting Blue Points on every dollar you spend at our stores. Please note that Blue Points collection will only entitle for Lifestyle tier onwards. The calculation for point collection is RM 1 = 1 Blue Points.

For point collection, every RM 1 you spent is equivalent to 1 Blue Points.

For point redemption, every 50 Blue Points is equivalent to RM 1.

You can check your Blue Points balance on the members portal go to My Reward tab after login. You can also check your points balance from the monthly statement we sent via email on the 5th of every month. Otherwise, you can check with our store staff during your visit to our stores.

Your points will be carried over for 3 months after the expiry date. These points will be obsolete after 3 month.

For first-time user: Go to 'Login' tab on this portal, and click on Activate. Fill in all relevant information and submit to complete activation.

For user who have already activated: Go to 'Login' tab on this portal, and click on Login. Enter your email address and password to login.

You can press the Forgot your password? button on login screen and follow the on screen instructions to retrieve your password.

We encourage you to activate your account to enjoy various services in the members portal such as membership status check, update personal detail and view your rewards.

You can view the subscribed brand on Personal Detail tab on this members portal. From here, you can tick the checkbox next to the brand, or untick the checkbox to unsubscribe from the brand.

Most probably your subscription status was not captured when you first sign up with us. You can update your subscription brand on Personal Detail tab on this member portal.

This is because we are sending email to all of our members who have subscribed to the Bluebell Privilege Program when the email content is intended to serve multi-brands (e.g. End Of Season Sale). If you don’t want to receive any of these updates, you can click on "unsubscribe" button in the email you received.